Brand Positioning
I help brandsstop beingforgettable.
Co-founder of Selluna. I've spent the last five years helping ecommerce brands find their voice and actually sell. Now I share everything I've learned along the way.
Can I be honest with you?
Most brand advice sounds smart but doesn't actually help. It's either so vague you can't do anything with it, or locked behind a course that costs more than your first product run.
You've probably saved the carousels, watched the videos, maybe even hired someone. And something still feels off. Your brand looks fine, but it doesn't feel like you. Your listings are there, but they're not converting the way you know they could.
I've been in that place. After years of working with hundreds of brands and figuring out what actually makes a difference, I realized it's rarely about doing more. It's about understanding why people choose one brand over another.
That's what I want to help you with.
A few things about me
Free resources for you
Practical tools you can use today.
The Ethical Persuasion Checklist
Five questions to ask before any campaign, pricing page, or checkout flow. A quick way to check whether you're genuinely persuading or crossing a line.
DownloadPlatform Image Specs Guide
Every image size you need for Amazon, Shopify, Instagram, TikTok, and more. No more googling specs every time you create something new.
Download2026 Ecommerce Trends
Six shifts quietly reshaping how people buy online. What's changing, why it matters, and what you can do about it this week.
DownloadBrand Positioning One-Pager
The single-page framework I use to clarify positioning for every brand I work with. Simple enough to fill out in an afternoon.
Join WaitlistWatch how I think
Sample the content before you commit to anything.
Kind words from others
“Bianca's content completely changed how I think about my brand. I finally understand why my listings weren't converting.”
Maria S.
DTC Brand Owner
“This is the content I wish I had when I started. Practical, clear, and actually explains the thinking behind what works.”
James K.
Amazon Seller
“I've spent thousands on courses that didn't help as much as Bianca's free videos. The community is wonderful too.”
Sophie L.
Ecommerce Founder
A space for founders who get it
I built this community with Raz because I wanted somewhere ecommerce founders could get real answers, share what's working, and grow alongside people who understand what it's actually like. No gatekeeping. No upsells. Just honest conversations and practical help.
Your hosts
Bianca Irofte
Brand strategist. Built a $3M agency. Now building Selluna.ai.
Raz Dita
Ecommerce operator. Built brands that outsell Philips and Oral-B in their categories.
founders inside
“The community I wish I had when I started.”